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The licensees borrowed the call letters of their shared television station from their respective radio properties: the Midland-owned station was assigned the call letters KMBC-TV and the Cook-owned station was assigned the calls WHB-TV.
The combined operation shared the local affiliation rights to CBS, which had moved its programming from WDAF-TV (channel 4, now a Fox affiliate), a station that had carried the network on a part-time basis since it signed on as Kansas City's first television station in October 1949.
The two stations share studio facilities located at the Winchester Business Center on Winchester Avenue and East 63rd Street (near Swope Park, off of I-435) in southeastern Kansas City, Missouri; KMBC-TV maintains transmitter facilities located near the Blue River in eastern Kansas City.
On cable, KMBC-TV is available on Charter Spectrum, Comcast Xfinity and Consolidated Communications channel 12, and Google Fiber and AT&T U-verse channel 9.
Hearst-Argyle Television continued to maintain operational responsibilities for KCWE until 2001, when its parent company, the Hearst Corporation, bought the channel 29 license outright by way of an indirect subsidiary (doing business as "KCWE-TV Company") separate from its broadcasting division.
In the winter of late 1958, Cook Paint and Varnish purchased KDRO-TV (channel 6) in Sedalia; the company subsequently changed that station's call letters to KMOS-TV on January 28, 1959.Construction of the facility – which was designed in the mold of the Spanish-inspired architectural style of Country Club Plaza, and built by Oklahoma City-based architecture firm Rees and Associates, which also designed the studio facilities of sister stations WDSU in New Orleans and WESH in Orlando – began later that month, and was completed in early August 2007.The modern purpose-built concrete and glass studio facility incorporates a master control facility with digital and high definition transmission processing equipment; a two-story 4,500-square-foot (420 m) newsroom; a satellite management center supporting downlink and uplink capabilities; a helistop for the station's "News Chopper 9" helicopter; and surface parking for station employees and guests.Joseph market (which borders the northern portions of the Kansas City Designated Market Area), as its transmitter also produces a city-grade signal that reaches Saint Joseph proper and rural areas in the market's central and southern counties.
The station is also available in that market on select cable providers (including Suddenlink Communications) and on satellite via Direc TV and Dish Network, as a secondary ABC outlet to KQTV (channel 2), which has served as the network's official Saint Joseph station since it became a full-time affiliate in June 1967; KMBC's near-ubiquitous cable distribution in Saint Joseph dates back to KQTV's former status as a primary CBS affiliate from its September 1953 sign-on until the former KFEQ-TV disaffiliated from that network in 1967, a period in which the station supplemented its CBS offerings with a limited selection of ABC programs.
There is a high definition feed provided on Spectrum digital channel 1200, Xfinity channel 812, Consolidated channel 610 and U-verse channel 1009.